From the long list of recent books on E-survival to the nightly newscast on the universal need for money, the value (and necessity) of Web 2.0 and beyond and offline equivalents such as the revival of “Tupper Ware Parties” to the marketer, we get only one basic message: Communicate - give and get information. But your information has to be truly informative, reliable and actionable. Where do you get such information? From people you trust - namely from your friends and family.
An interesting post from Slashdot Saturday addresses the ongoing differences between Facebook and Google over their competing visions for the future of the internet:
”For the last decade or so, the Web has been defined by Google’s algorithms - rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this ’social graph’ to find a doctor, the best camera, or someone to hire - rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.”
It seems the keywords here are “passionate” vs. “dispassionate.” Would you rather choose your doctor on the rave reviews of your sister’s best friend, or on scientific research of his medical qualifications?
I suggest an appraisal of both. On the internet, we have Facebook and we have Google. You can’t compare apples and oranges. Obviously, our health and well being depend on both!
There is one thing that everyone needs! and that is an ever increasing number of ”family and friends.” Find them at:
