The four eternal questions pop into view whenever we think of beginning, changing, moving on, or revisiting Square One. All those verbs have been activated, perhaps too frequently, in the past couple of years.
Businesses of any size keep an eye on them to ensure survival in good or bad times. But all seem to agree that what we have been experiencing lately is no ordinary good or bad time. Each month focuses on one or another of the crucial words but, unfortunately adds little clarity.
The one thing that never changes though, is the human capacity to innovate - and that capacity increases geometrically with the need to survive - and thrive. Just check through the articles in your business magazines throughout 2009. Have they been moaning and groaning about the sad state of the economy? Hardly a word. What is the ONE keyword that has stirred up your brain cells? CREATIVITY! And how have thousands of entrepreneurs worldwide harnessed that valuable resource? First, and foremost, take your ideas seriously. They are your gold mine. Then ask yourself : WHAT can I do with “this?” No matter what “this” is, if it interests you, you can do something with it. It will lead you to finding the right partners, the right funders, the right buyers. And that takes care of the HOW! The WHAT teaches you the HOW. The WHEN is now. Right now. Don’t procrastinate. Do it now! And what about WHERE? Start wherever you are. Again, the right place will emerge from the WHAT and HOW. It’s all built in.
So dust off your brain cells and look around you - your future is probably right under your nose!
