Niche is an interesting word. Why people started using it instead of segment, category, boutique, or any number of synonyms, I’ll never know. It is not an English word and I believe the proper pronunciation is “Neesh.” However, many Americans pronounce it “Nitch.” Pronounce as you choose, but you’d better choose. Almost everything you read these days about anything stresses the importance in marketing your product of its Niche.
All this chat made me very curious about what the most popular (most successful) Niches were. so out came Google with its great big search bar and I typed in “most popular Niches.” Google returned thousands of pages, most of them from blogs or Ezine Articles. I was astonished to find pages and pages of words saying things like “The competition is ferocious, but that’s really an advantage because the more people there are looking, the less likely any of them will be in finding what they are looking for! Are you an Alice in Wonderland fan? It’s a good thing I am, because the jabberwocky’s getting hot!
After skimming over a few more enlightening tomes, I found lists. Yes, Lists! Long lists of pages of “most popular” Niches. I have chosen to capitalize the word to emphasize its importance in the Internet Marketing realm. It doesn’t need to be capitalized. it is not a city, country or any proper name, it’s just a very important space. Now what do you suppose was on these long, long, long lists?
Just about anything you could think of! When I started this adventure, I had in mind a few things like “fitness” “health,” “the economy,” “the environment” and so on. A couple of those things were listed, but most of them, NO.
Let’s move one seat over and have another cup of tea. Neither Croquet nor Flamingo were in sight. But that’s good because no one could find them anyway. If you are losing sleep over which “Nitch” you should populate, close your eyes and dream. If the dream produces blue feathers and marigolds, THERE IS YOUR NICHE! Weave them into a handbag and sell it for $10,000. All you need is some upscale traffic and you’re set for life.
