Bloggers talk about things - right? Of course! A post is an expression of information or an opinion, or several opinions, or just someone’s meandering thoughts.
Are you blogging as a part of your business? Would you do it if you weren’t in business? The fact is: blogging existed long before anyone thought of applying it to business marketing methods.
Many of us who have come into the blog space more recently had a rather dingy opinion of it - I did. To me a blog was a place where discontented souls blew off steam. Radicals of every variety populated blog pages. They could rave on for months about stuff that only kindred spirits knew or cared about. Most people totally ignored blogs. That WAS my badly informed opinion.
My ignorance may have cost me plenty. I was totally oblivious to the communicating power of a blog. But now my head has been turned full circle. My eyes have been opened. I look forward to my daily feed of blog posts. I really want to know what people are thinking about - what they are saying and how they are saying it. What makes a good blog post?
That question leads us to the next most important turn in the communications pathway. Are blog posts that GET to you about things the authors know a lot about? Usually they are. Almost all of us love to listen to an expert talking about something he really KNOWS about. It’s not always the subject that gets to us - it’s the infectious love of that subject copnveyed by the speaker (or writer.)
So where is this going? It’s a gentle nudge to make you think about what YOU really know about - and tell the rest of us. Everybody knows about something. Everybody loves to talk about what he/she knows. What is it? Tell me!
