The Goofproof Blog - Business Booster

June 28, 2009

Who/Where Are Your “Friends and Family?”

Filed under: Internet Marketing — Tags: , , , — sol21 @ 6:31 pm

From the long list of recent books on E-survival to the nightly newscast on the universal need for money, the value (and necessity) of Web 2.0 and beyond and offline equivalents such as the revival of “Tupper Ware Parties” to the  marketer,  we get only one basic  message:  Communicate - give and get information. But your information has to be truly informative, reliable and actionable.  Where do you get such information?  From people you trust - namely from your friends and family.

An interesting post from Slashdot Saturday addresses the ongoing differences between Facebook and Google over their competing visions for the future of  the internet:

 ”For the last decade or so, the Web has been defined by Google’s algorithms - rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of  friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this ’social graph’ to find a doctor, the best camera, or someone to hire - rather than tapping the cold mathematics of a Google search. It is a complete rethinking of  how we navigate the online world, one that places Facebook right at the center.  In other words, right where Google is now.”

It seems the keywords here are “passionate”  vs. “dispassionate.”  Would you rather choose your doctor on the rave reviews of your sister’s best friend, or on scientific research of  his  medical qualifications?

I suggest an appraisal of both.  On the internet, we have Facebook and we have Google. You can’t  compare apples and oranges.  Obviously, our health and well being depend  on both!

There is one thing that everyone needs! and that is an ever increasing number of  ”family and friends.”  Find them at:

THE LIST BUILDING CLUB
 
 

 

June 23, 2009

Yahoo Launches New Display Ads Pages

Filed under: Internet Marketing — Tags: , , , — sol21 @ 10:49 pm

 Out of favor for a while, I think for a variety of reasons, one very good one being that many display ads are just plain ugly - hard to look at now that we have become used to seeing the neat little text boxes offered by Google Adwords.  But then, design is my business so I’m inclined toward visual bias (if it’s not elegant or in some way visually pleasing, I don’t want to see it!) Some day I’ll write a book on all that - meanwhile let’s examine Yahoo’s motives for reinstating display ads!

Apparently the most important reason to consider display ads is that they reach users at a different point in the sales cycle than search does. When a user types a request in a search box, he is initiating the process with something firmly in mind. According to the Yahoo! blog post on the announcement, “Getting in front of someone with display ads when they’re in an open mindset can influence whether people search for you or not when they are ready to buy.” That is assuming that people are NOT ready to buy when they search.  Logically, the opposite should be true. if someone takes the time and effort to search for it, he’s ready to buy it!  But that’s my logic, not Yahoo’s.

A 2008 Specific Media study found that people who saw a display ad for a product were 155 percent more likely to search for that product than those who didn’t.  Those results provide support for both my reasoning and that of Yahoo, the difference being that the suggestion or “placing the product firmly in mind” comes from the display ad, rather than from some need or desire on the part of the searcher.  In reality, there is probably a bit of truth in both.

Other enticements include over 700 templates to upload your existing ad, or build another, and a minimum daily charge of around $30 as well as a partnership with AdReady. “AdReady’s partnership with Yahoo! will provide advertisers with direct access to high value advertising inventory from the largest provider of display advertising in the world,” said Aaron Finn, President and CEO, AdReady. “With Yahoo! My Display Ads, we hope to make display as easy, effective and accessible as search.”

Only time will tell! Mranwhile you need a list!

JOIN THE LIST BUILDING CLUB 

June 20, 2009

The Century of the Serial Entrepreneur

Filed under: Miscellaneous — Tags: , , — sol21 @ 7:33 pm

As we have not yet completed the first decade of  the 21st Century, it may seem foolish to label the rest of  it on the basis of early returns. 

Yet so much has happened to our planet since the year 2000 that anyone who cares to look can see that we are in  ”a whole new world.”  As we watch so many of our giant  corporations, those that are  ”too big to fail”  crumble around us, we can’t help but wonder if the symptoms signal a fatal disease - a profound change in the nature of business itself.

All businesses were small once. Entrepreneurs have always been the starters,  the risk takers of new enterprise.  But the goal  has been to grow large, the bigger the better.  What follows is an excerpt from Building an Entrpreneur Country, by Julie  Meyer, Founder and CEO of Ariadne Capital.  it’s a long article ; this is just a teaser.  The whole can be found HERE.

. . . The rise of the serial entrepreneur, the micro entrepreneur, the young entrepreneur, the portfolio entrepreneur and the lifestyle entrepreneur has been unmissable over the past decade in the UK.

This trend has arisen due to “Individual Capitalism”, a form of business where the basic unit is the individual rather than the corporation. The Internet opens up opportunities in how people work - remotely or from home, from their phone, as a small firm looking much bigger than they are - so that this shift away from “Company Man” to “Individual Capitalist” has gained enormous momentum. The recession has created many Individual Capitalists in the form of freelance consultants, but even more are corporate refugees of their own choosing. . .

Those of us who have run our own firms understand the enormous pressure of keeping a team aligned, making payroll, keeping fixed costs low, staying ahead of the competition, and getting people to buy what we sell. All of society benefits from the work that we do to develop our businesses, create jobs and generate wealth. Many of us feel, however, that we go to ‘another country’ everyday when we go to work. The speed and intensity at which we must work, the values it requires to build trust in an organisation, the level of dedication and drive seem inconsistent with the rest of society. Others just “don’t get it”. We would love for the corporate titan who never has had to worry about cashflow in a personal way to walk in our shoes for just an hour; entrepreneurship is not for the fainthearted. If you open the newspaper on any day of the week, you’ll see that the media focuses on the FTSE 100 - old, established, “big business”, and on governments who are actively defrauding the “little guy.” The media don’t really start paying serious, regular attention to any emerging company until it has arrived in a big way.

And yet small does become big, and start-ups do change the world, in the process creating jobs, new industries, wealth and pride in our ourselves.

So the average company owner, the SME entrepreneur, the Individual Capitalist goes to work each day in a fictional place - let’s call it - “Entrepreneur Country”. He or she manages his firm from ‘near death experiences’ to ‘breakthrough moments’ and back again. There is no work-life balance, and the stress rips through their personal life pretty regularly. It’s not because they aren’t good business people. Business is a rough old game, and there’s no job security if you are the owner.

And yet business creates the wealth from which all of society operates, so an inspection of “Entrepreneur Country” might be worthwhile if we are to understand how to build more successful global leaders out of the UK.

What are the best practices of the UK’s more successful start-ups? What is it like to spend a day in “Entrepreneur Country”?
 

June 17, 2009

What’s in a Niche

Filed under: Internet Marketing — Tags: , — sol21 @ 12:26 am

Niche is an interesting word. Why people started using it instead of segment, category, boutique, or any number of synonyms, I’ll  never know.  It is not an English word and I believe the proper pronunciation is “Neesh.”  However,  many Americans pronounce it “Nitch.”  Pronounce as you choose, but you’d better choose.  Almost everything you read these days about anything stresses the importance in marketing your product of its Niche. 

All this chat made me very curious about what the most popular (most successful) Niches were.  so out came Google with its great big search bar and I typed in “most popular Niches.”  Google returned thousands of pages, most of them from blogs or Ezine Articles.  I was astonished to find pages and pages of words saying things like “The competition is ferocious, but that’s really an advantage because the more people there are looking, the less likely any of them will be in finding what they are looking for!  Are you an Alice in Wonderland fan? It’s a good thing I am, because the jabberwocky’s getting hot! 

After skimming over a few more enlightening tomes, I found lists. Yes, Lists!  Long lists of pages of “most popular” Niches.  I have chosen to capitalize the word to emphasize its importance in the Internet Marketing realm.  It doesn’t need to be capitalized. it is not a city, country or any proper name, it’s just a very important space.  Now what do you suppose was on these long, long, long lists? 

Just about anything you could think of!  When I started this adventure,  I had in mind a few things like “fitness”  “health,”  “the economy,”  “the environment” and so on. A couple of those things were listed, but most of them, NO. 

Let’s move one seat over and have another cup of tea.  Neither Croquet nor Flamingo were in sight.  But that’s good because no one could find them anyway.  If you are losing sleep over which “Nitch” you should populate, close your eyes and dream. If the dream produces blue feathers and marigolds, THERE IS YOUR NICHE!  Weave them into a handbag and sell it for $10,000.  All  you need is some upscale traffic and you’re set for life.

JOIN THE LIST BUILDING CLUB

 

June 15, 2009

Internet or Bust

Filed under: Internet Marketing, Miscellaneous — Tags: , , — sol21 @ 11:46 pm

 Internet Or Bust
 
 The current credit crunch is taking its toll on entrepreneurs and small business owners. many of whom have for years enjoyed credit lines and business cards with high limits. Suddenly those lines and limits have been diminished by as much as 60%.  The word “suddenly” should be emphasized here because, without warning how could anyone be prepared?  
 
READ  MORE!

June 13, 2009

What Are YOU Talking About

Filed under: Mission — sol21 @ 11:08 pm

Bloggers talk about things - right?  Of  course! A  post is an expression of information or an opinion, or several opinions, or just someone’s meandering thoughts.

Are you blogging as a part of your business?  Would you do it if  you weren’t in business? The fact is: blogging existed long before anyone thought of applying it to business marketing methods.

Many of us who have come into the blog space more recently had a rather  dingy opinion of  it - I did. To me a blog was a place  where  discontented souls blew off steam.  Radicals of every variety populated blog pages. They could rave on for months about stuff that only kindred spirits knew or cared  about. Most people totally ignored blogs.  That WAS my badly informed opinion. 

My ignorance may have cost me plenty.  I was totally oblivious to the communicating power of  a blog.  But now my head has been turned full circle.  My eyes have been opened.  I look forward to my daily feed of blog posts.  I really want to know what people are thinking about - what they are saying and how they are saying it.   What makes a good blog post?

That question leads us to the next most important turn in the communications pathway.  Are blog posts that GET  to you about things the authors  know a lot about?  Usually they are.  Almost all of  us love to listen to an  expert talking about something he really KNOWS about.  It’s not always the subject that gets to us - it’s the infectious love of that subject copnveyed by the speaker (or writer.)

So where is this going?  It’s a gentle nudge to make you think about what YOU really know about - and tell the rest of us. Everybody knows about something.  Everybody loves to talk about what he/she knows.  What is it? Tell me!

June 12, 2009

A New Semantic Layer?

Filed under: Internet Marketing — Tags: , — sol21 @ 11:49 pm

Haven’t we got enough? Just in case you are among the uninformed:

Yahoo announced support of Common Tag, a new semantic tagging format for Web pages. The easiest explanation for Common Tags is that it is an HTML extension that makes it easier for content to be indexed and categorized.The goal of semantic standards like Common Tag is to allow better decentralized interoperability between many different kinds of companies, services and individuals. According to the Common Tag website, “The Common Tag format was developed to address the current shortcomings of tagging and help everyone - including end users, publishers and developers - get more out of Web content. With Common Tag, content is tagged with unique, well-defined concepts - everything about New York City is tagged with one concept for New York City and everything about jaguar the animal is tagged with one concept for jaguar the animal. Common Tag also provides access to useful metadata that defines each concept and describes how the concepts relate to one another. For example, metadata for the Barack Obama Common Tag indicates that he’s the President of the United States and that he’s married to Michelle Obama.
To read more: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/12/common-tag-the-new-semantic-layer.aspx

We have arrived at another Friday - in the Northeast, rain all the way!  Does dreary weather cause dreary business? Does it turn you off to doing anything at all?  Or are you totally focused and don’t even notice what the sky is doing?  Not many of us can achieve that selfless state of being, but if you are one of the “Saints,” three cheers and a happy bank account. Spend the weekend figuring out “Semantic layers!”  Have fun.

June 10, 2009

How’s Your Inspiration?

Filed under: Internet Marketing — Tags: , , — sol21 @ 11:58 pm

Have you got enough?  Where do you get it? Is motivation a constant, or does it bounce around - in and out or up and down?  Sometimes we have to stop in our tracks and look around for something new.  We feel disspirited - stale? Do you ever think “I don’t know why I’m doing this?”  If you are thinking,”Too often!”  Run to the nearest newstand or library or search online for the June issue of FORTUNE SMALL BUSINESS!

It’s chock full of stories of entrepreneurs who have done amazing things.and they are simple things!  Didn’t take much money but they did take a PLAN - lot’s of hard work - and what we are really talking about - MOTIVATION.  these folks really wanted to do what they were doing.

And what’s their greatest asset?  No doubt!  Their employees!  The search for talent never stops - and once it’s found, it’s treated like gold.  Even in bad times finding ways to keep people happy is top priority.  

And keeping other people happy  means keeping yourself happy.  there’s a great article called  “The Inner Gaze.”   It’s message: “Self knowledge is crucial, particularly in a tough economy. . . everyone feels fraudulent sometimes: that’s part of being human.”  You get the drift . . .

The whole issue is inspiring - and motivating.  It’s all about leadership  in adversity and how people have made seemingly crazy ideas pay off in a big way.  If  you are serious about growing your business, find the June issue of FSB and sit down for a good read!

And when you are finished:

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June 6, 2009

Hatch Match has Hatched!

Filed under: Mission — sol21 @ 6:43 pm

Hatch Match 2009,  sponsored by The Hatchery and Columbia University, as well as a slew of other technology companies took place last Thursday,  June 4th at Columbia.  My first foray into the venture capital arena produced a few jitters, I must admit,  but turned out to be a great experience.  No matter what the outcome,  pitching your latest brainstorm and its consequences to serious professional investors is a not to be missed opportunity. 

Particularly now, when cash is about the least plentiful of resources and the entrepreneurs clamoring for it are the most plentiful,  the experience takes on an aura of historical significance.  I am so glad I was there!

My “brainstorm”  of course was my latest venture,  DigiDeco.com,  the digital fine art solution from Solutions for the 21st Century (Sol21.com.).

Three cheers for The Hatchery and Columbia and all the other sponsors for giving entrepreneurs this very special opportunity.  There will be another next year,  in honor of Internet Week,  the first week in June.  If you have a big idea,  get it ready and be there!

June 2, 2009

How Do We Know What We Know?

Filed under: Miscellaneous — Tags: , — sol21 @ 11:34 pm

On the surface, this post has nothing whatever to do with business or business boosting. Unless the subject is making sure that all mechanical, electronic, and non-human systems always work flawlessly (and that is a good business given) we are left to speculate on the causes of too many happenings that were never meant to happen.

The most recent, of course, is the tragic demise of 228 people over the Atlantic, when their Air France flight was mysteriously cut short. Many Aeronautics experts have come forth with statements that lightning could not have been the sole cause. There has been speculation about electro-magnetic interference, and the sighting of wreckage.  Families are in shock, changed forever.  I saw only one small mention of a terror attack, the probability judged to be small. So the search for the all-important “box” goes on, although in those waters, the chance of finding it is small.

However, after every tragedy, wisps of stories emerge about people who were supposed to have been on the downed flight, or in the bombed building, or were late for work in The World Trade Center on September 11th, 2001.  This case is no exception - I have read of six so far - who were scheduled to be and intended to be, until the last minute, on that flight Sunday night. 

Collectively, we are quick to attribute unforseen events, good or bad, to “accidental” causes. Depth psychologists have always insisted that thre is no such thing as an ”accident.”   if you are devoted to evening television you know that several of our poplular series are about ghosts, paranormal activity, psychics, even vampires.

The creative people who write and produce these ”entertainments” and their viewers seem to be willing to keep their minds open as to sources of information.  As we are bombarded 24/7 by information reaching us through our normal neurological circuits, we find it relaxing and refreshing to imagine other sources. But there comes a point where the budding scientists in all of us, think, “I wonder . . . ,” ”What if . . .?”

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